Basic Twitter Marketing Guide

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It is hard to find anyone who haven’t heard, used or seen of Twitter these days. It’s popularity has increased even more within the business world. It is open source of information for anyone and everyone to use. But still some of us are not sure of how to make the most out of it. When I first started using Twitter for my work, I was bit lost, even though I had idea about what Twitter was and how it worked. I put together this basic guidelines for anyone interested in using Twitter or already have account and want to make more out of it.

First step is to get a account. You can go to Twitter and create account. Once you have account setup it is important to customize your profile to something familiar with logos, picture or products etc. Click on Profile next to home on top. Then click on edit your profile. Or click on setting where your picture and account name is displayed. Then you will be presented with options to customize your profile. Click on profile and make sure, if it is for company you have company logo and if it is personal Twitter have your picture. Icons are outdated and nobody likes to follow icons. Use the space for Bio wisely with strong and specific message regarding your business or you.

You can always use your own background image to make it more attractive and familiar.
To change the background image.
1. Click on Design.
2. Then Change Background Image, browse the picture you want displayed and Save Change.

And of course the most important, your tweets. Make sure they are engaging, relevant and interesting to your followers. Hashtag and trending topic are also good strategies to tie your tweets to send your message beyond your followers. Hashtags and trending topics are displayed on right hand side of your Twitter account. Twitter is not only about informing your customer but also about communicating with them answering their query, solving their problem, listening to them and taking actions, keeping close eyes on your competition, following the trends on your industry.

First and most important is always research your competition. You will know about what your competition is doing and may also be able to find a niche where they are falling behind. With Twitter it is open and easy. You can locate their Twitter account through directories like wefollow. You can include your own Twitter account with 5 interest categories. Lets you find the top Twitter accounts with categories. Very effective in finding the influencers in particular industry.

Once you have followed your competitor or subject of interest create a list. This helps you to be informed on what your competitors/subject are doing and how they are handling their Twitter strategies, special offer or other promotion or their weak points. For easier access to the information you can create a lists for each competition/subject so that you don’t have to search for their tweets in jungle of tweets. Here is how to do it. Find and follow them in the Twitter. Then you will get option of create a list. Follow the instruction and you will have the list with all the tweets for that Twitter account.

Once the account is set up following is the next step to get followers to your account. The key to following is look at the number of people they are following and number of follower they have. 1:1 ratio means if you are following that person it is most likely they will follow you back. Finding people is easy, just click on who to follow and type in your interest/company or keywords you want to follow in the search box. Check the follower to follow ratio.

If someone follows you and they are relevant to your business or interest make sure you follow them back and send a direct message. Make the direct message short, relevant and personal.

Hootsuite is important tool that helps you monitor you Twitter. The great thing about this tool is its free and after signing up you will be able to monitor your Twitter performance in one platform. You can monitor mentions, direct messages, searches and Twitter lists by setting upto 10 columns at a time. With the search you can use the keyword related to your industry to see the real time tweet queries and direct them to website/blogs or answer their queries with @username.

Most important aspect for any media or marketing effort is flawless integrating with other marketing effort and continuous and engaging communication. Integrate your social media into other aspects like website, blog, email signature, advertisement etc to get the best results and maximum exposure. There’s ton of tools, both free and paid versions, that help monitor Twitter analytic for your business and it’s worth trying few of them to figure out what works best for your scenario and goals.

Choosing a Good Internet Marketing Basic Guide For Bigger MLM Success

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The face of the MLM industry has changed considerably since the internet came into being, and this is something that every successful MLM enthusiast recognizes. Therefore, while you do need to hone up your offline MLM skills like dealing with people over the phone and face to face, it is also very important that you have your internet marketing basics in place as well. When you do look for a guide to learn internet marketing, you should ensure that you refer to one that is put together by someone who has been successful in the MLM field.

Why do You Need a Guide to Learn Internet Marketing?
As with any other field, if you wish to succeed in the MLM world, you do need to have your basics in place. While telephonic conversations, mailers, meetings, etc. were the main ways of building down-lines in the past, the internet has changed this to a very large extent. Now, you can reach out to people across the world, and MLM campaigns are no longer limited by geographical locations. Since the internet does open up innumerable opportunities for building any MLM network, having your internet marketing basics in place should be your topmost priority.

What Should You Expect from a Good Guide?
There are a plethora of options when it comes to looking for an internet marketing guide, and you should ideally look for one that focuses on the MLM industry. This is simply because building an online campaign for an MLM venture would vary from one that you would create for, say, a restaurant. Also, since online marketing consists of various aspects like search engine optimization (SEO), pay per click (PPC), social media marketing, etc. your guide to learning internet marketing basics should delve into all the varied aspects.

Also, besides imparting the basics, a good guide should also be able to give you special pointers and tips that can help you in attracting more leads than your competitors.

How to Attract Leads through Your Website?
Having a good website in place something that any MLM expert would recommend. Your guide to internet marketing should be able to help you create a distinct website, which separates you from your competition. The next step is to attract probable leads to your website, and a good guide would impart advertising strategies which would draw more probable leads to your website.

So remember, when you wish to get your MLM venture online, do have your internet marketing basics in place. Also, the guide that you choose can have a considerable effect on the outcome of your efforts, and with the right guide in hand; you can truly watch your business grow.