To grow business owners must combine traditional marketing with online marketing, Social Media Marketing (SMM) is one of the most effective marketing tools available.
Social Media Marketing Defined
SMM is businesses becoming active within virtual communities to communicate and interact with consumers professionally or socially.
The Marketing Mix
Developing a suitable marketing mix for your business is the key success. No businesses are the same and will not necessarily benefit from belonging to the same Social Networks. Determining the Network that works for your business and the best methods of interacting with the community is not necessarily clear and a Social Marketing Consultant provides the expertise to guide you through the process of developing a Social Strategy for your business.
Develop Your Social Interaction Strategy
Social Media is a time consuming. When you have developed a Social Strategy, develop your networks and consumer interactions. To succeed in Social Networks you must be helpful and genuine.
Social Network Types
There are numerous types of Social avenues open which are effective for business.
Micro Blogging
If you have ever heard the term Gorilla Marketing, well Micro Blogging definitely meets the criteria for Gorilla Marketing. You have: 140 characters to deliver a marketing message to the audience, a minimal amount of text is all you have, when you get to 140 it’s over.
Blogging Networks
Blogs effectively get in-depth information to consumers. Numerous web sites offer hosted Blogs. These web enable you to begin blogging with little or no experience. For SEO it’s recommended to self host your blog to leverage inbound links and web site traffic.
Professional Networks
Professional Social Communites are ideal to interact with business owners, obtain new business contacts and to understand public perception of your business’s brand.
To benefit form Professional Networks interaction is necessary, but do not openly solicit business.
Video Sharing Networks
Informative and professional video becoming increasingly popular and is a rich media format to spread the word of your business. Quirky and interesting videos have the potential to go viral on the Internet effectively spreading your business’s message.
Social Bookmarking
Social bookmarking provides potential for your business by encouraging visitors to bookmark your web site to increases website traffic and identifies your web site’s popularity not to mention the benefits of inbound links.
Social Marketing Campaigns – The Benefits
o Understanding of public brand perception
o Develop new Business
o Improve web conversions
o Increase back links
o Higher Search Engine visibility
The Summary – Social Marketing Campaigns
Social Marketing is the time intensive however, there is limited financial expenditure required. Get involved and take part Social Media Marketing is powerful tool which benefits business owners.